Most people dream of being “discovered” and swept off to Tinseltown to become a big-time star. Wild animals? Not so much. Their idea of happiness is to hang out (literally, in the case of chimpanzees and bats) with their families and friends and do their own thing—foraging, playing, sunbathing, or sleeping. Which makes our would-be starmakers’ come-ons all the more outrageous.
The way wild animals are forced to perform in commercials, movies, TV shows, circuses, and other entertainment industries is no laughing matter. Devon Dentler will not admit to his potential clients that animals in “the Biz”—who, unlike the animals in these ads, are torn away from their mothers as infants and forced to perform—are typically subjected to fear-based training methods and physical abuse so that trainers can maintain control over them. See for yourself by watching PETA’s heartbreaking undercover video footage of one big cat training facility, Tiger’s Eye Productions.
Most animals used in film and television productions are confined, often alone, to small, filthy cages. They are denied the opportunity to regularly engage in natural behavior, often leading to intense psychological distress and the development of neurotic habits such as pacing and self-mutilation.
As the animals grow into adulthood—and inevitably become stronger and less manageable—they are frequently discarded by their trainers, often ending up in seedy roadside zoos, being sold at auctions, or being used in canned hunts. During an investigation of one pseudo-sanctuary, PETA found a chimpanzee who had reportedly been used in the 2001 film Planet of the Apes living in an underground cement pit that resembled a dungeon and was strewn with rotten food and feces. Fortunately, that film’s recent hit prequel, Rise of the Planet of the Apes, showed how films can depict wild animals—using the latest computer graphic technology—without exploiting living beings.
Want to spread the word about why people shouldn’t see movies featuring live wild animals? These ads are a great way to get the message across while passing along a laugh—at Devon Dentler’s expense. Just use the button below to share them!
Article source: PETA Action Alerts