PETA’s mission is to put an end to animal suffering, and we use every available opportunity to spread this message—we always have, and we always will. Unfortunately, this is not always an easy task. Unlike our opposition, which is mostly made up of wealthy industries and corporations, PETA must rely on getting free “advertising” through media coverage. It’s a safe bet that many visitors to didn’t set out to learn about how animals are mercilessly slaughtered on today’s factory farms; understandably, such topics are convenient to ignore. That’s why PETA must make our message impossible to forget—and launching a website with a .xxx domain name is one way that we can achieve that goal.

We also believe that people should be free to use their minds and bodies as political instruments to bring attention to animal suffering, and we appreciate any effort to help those who have no voice. Typically, our racier ads, protests, and stunts seem to get the most attention, often reaching millions of people, but that’s certainly not all we do. PETA’s diligent investigators have uncovered the horrific reality of animal abuse on factory farms, on fur farms, in laboratories, and in the entertainment industry.

Please take a look at some our most notable accomplishments:

  • After pressure from PETA and compassionate consumers Target agreed not to sell foie gras, Denny’s and MasterCard dropped their sponsorship of the Ringling Bros. circus, and Harris Teeter, Safeway, Burger King, and dozens of other companies agreed to give purchasing preference to chicken-meat suppliers who use the less cruel method of slaughter known as “controlled-atmosphere killing” (CAK).
  • PETA has worked behind the scenes with national retailers to encourage them to ban the sale of animal skins in their stores. Ann Taylor, J.Crew, and Forever 21 have all pledged not to sell fur, and Victoria’s Secret, Nike, and have pledged not to sell products made from the skins of exotic animals.
  • Working closely with decision makers in Utah, we were able to put an end to pound seizure in which cats and dogs at animal shelters were sold for use in deadly experiments. PETA also claimed victories when NASA halted plans to expose squirrel monkeys to radiation and tea giant Lipton agreed to end all experiments on animals.
  • Twelve of the top 15 advertising firms in the world have pledged never to use great apes in ads after learning about the cruel training practices and misery endured by animal “actors.”
  • Since PETA’s first SNIP clinic began operating in 2001, we have spayed or neutered more than 78,000 dogs, cats, and rabbits from Southeastern Virginia and Northeastern North Carolina, preventing hundreds of thousands of unwanted births.

But our work is never finished. Because you’re here, we challenge you to stick around and take a look at some of the most shocking photos you’ll ever see. Learn for yourself just how desperately these animals need us to speak up for them.

The University of Utah bought Robert from the Davis County animal shelter. Experimenters cut a hole into his skull and implanted electrodes in his brain. Learn More

Clementine was sold to North Carolina–based Professional Laboratory and Research Services, Inc. (PLRS) by a notorious animal dealer and was confined to a tiny cage for as long as seven years. Here, open sores dot her legs. Employees said she was diagnosed with heartworm disease in 2005 and was never treated. Learn More

This baby elephant is being trained to perform for Ringling Bros. circus. Learn More

After their throats are cut, chickens are dragged through tanks of scalding-hot water to remove their feathers. Millions of birds are still alive when they reach the defeathering tanks and are scalded to death. The industry calls them “red birds.” Learn More

Many of the animals who are killed for their fur in China are still conscious when their feet and tails are mercilessly chopped off, they are hung upside down, and their skin is ripped from their bodies. Learn More

When investigators went into an animal market in southern China, they were horrified to find that dogs and cats were being bludgeoned, hanged, bled to death, and strangled with wire nooses so that their fur could be turned into trim and trinkets. Learn More

Cows who are too sick to walk or stand are so common on factory farms and in slaughterhouses that there’s a word for them: “downers.” Learn More

Every bag, shoe, and jacket made from crocodile skin, alligator skin, or snakeskin comes with a high price—a price paid by an individual animal who was torn away from his or her jungle home and cruelly killed. Learn More

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Article source: PETA Action Alerts

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