Today is a monumental day. Starting today,
any cosmetics product or ingredient that is tested on animals anywhere in the
world cannot be sold in
the European Union
. So every one of the 500
million EU consumers will be purchasing only cruelty-free cosmetics.

The European Parliament had already banned
cosmetics companies from tormenting
animals in cruel tests
on EU soil. But now
that the deadline for the last step of this historic phased-in
ban on animal testing has arrived, companies eyeing the lucrative EU market will
have to abandon all animal tests anywhere in the world for both their finished
products and their ingredients. The ban has already led many companies
to invest in advanced
non-animal testing methods
, sparing countless
rabbits, guinea pigs, mice, rats, and other animals from having chemicals
dumped into their eyes, poured down their throats, and ground into their skin.  

The EU ban reflects the public’s conviction
that cosmetics should not be valued over animals’ lives. People on this side of
the pond can let our voices be heard, too—by purchasing only
cruelty-free products. Please order PETA’s free Beauty Without
Bunnies Cruelty-Free Shopping Guide
today, and PETA’s online database of companies that don’t
test on animals
—anywhere in the world—makes it as
easy as point, click, and save lives. 

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Article source: PETA Files

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