Following
reports from whistleblowers that a whitetip shark died during the production of
a Kmart commercial, PETA is urging the chain to investigate the incident immediately
and to adopt a policy against using wild animals in its ads. According to the
whistleblowers, the 5-foot shark was flown from New York to Los Angeles on
March 6 and placed in a small above-ground pool in Van Nuys, California. Human actors repeatedly jumped in and out of the
pool during the shoot, which likely caused stress to the animal.

PETA was told that The American Humane Association
(AHA)
, which approved the script and was on set, allowed shooting to continue
for about an hour after the shark began exhibiting signs of stress. The shark
was then reportedly taken out of the pool and died later that day.  

iStockphoto.com/NaluPhoto

Sharks
are delicate animals who, in captivity, require a highly specialized and
controlled environment. Sharks have exceptional sensory systems that allow them
to detect minute electrical fields and sense low-frequency sounds and
vibrations. The noise and chaos of a commercial shoot is a very stressful
environment for these sensitive animals.  

In addition to urging Kmart to adopt a
policy against using wild animals in its commercials, PETA is contacting the
AHA regarding its failure to protect the shark. 

One animal death is one too many. 

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Article source: PETA Action Alerts

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