It’s been a big year so far for the fashion industry’s commitment to compassion.

Following pressure from PETA, Annah Stretton has confirmed that she no longer uses fur in any of her products.

More than 7,000 PETA supporters wrote to the New Zealand designer urging her to renounce possum fur, and in 2016, PETA activists took the message straight to the designer’s doorstep when they staged a protest outside her Christchurch store and declared, “Compassion Is Always in Fashion.”

Stretton now uses only modern faux fur that “not only looks luxurious, but … feels lighter on the body and in the heart”.

And she’s not the only designer who’s decided to stop using fur. During the past 12 months, Versace, Gucci, Michael Kors, Jimmy Choo, Donna Karan, and John Galliano joined the ranks of Stella McCartney, Vivienne Westwood, and other fashion giants in declaring themselves fur-free. More than 100 brands in Australia alone have pledged to PETA to be fur-free.

View the List of Fur-Free Australian Designers

Animals suffer for fur, whether they’re farmed or trapped. Killing methods on fur farms are often prolonged and extremely painful, and animals trapped in the wild can suffer for days before dying of shock, blood loss, dehydration, or attacks by predators. Fur production also involves the use of toxic chemicals which pollute the environment.

Today’s kind shoppers want nothing to do with an industry that confines animals to cramped cages, violently beats them, and tears their skin off. By banning fur, Stretton has done the right thing for animals and consumers.

Please sign our petition to ask Vicky Mar to make the same compassionate choice.

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Article source: PETA Files

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