Cartwheels are happening at PETA HQ following the announcement that iconic British brand Burberry is joining Armani, Versace, Gucci, Vivienne Westwood, Stella McCartney, and others in banning fur from all its collections – and that it’s ditching angora, too.

This great news comes after over a decade of campaigning by PETA and our international affiliates against Burberry’s use of fur, including holding dozens of protests outside its stores in places like Sydney, Hong Kong, Manila and Tokyo, sending tens of thousands of e-mails, distributing countless leaflets andposters, and even becoming a company shareholder in order to attend its annual shareholder meeting back in 2007. At that time, the question PETA UK wanted to ask the company was this: “When will Burberry stop supporting cruelty to animals … by removing all fur products from your stores?” It’s been a long wait, but we’ve finally got an answer!

Recognising that fur isn’t fashionable, sustainable, or ethical, the debut collection for the label by Riccardo Tisci, its new chief creative officer, at London Fashion Week will be entirely fur-free.

Burberry’s decision is a sign of the times, as today’s shoppers are seeing fur for what it really is: the skin of animals who are caged and electrocuted or bludgeoned to death.

On fur farms in Europe, in China, and elsewhere, animals are crammed into tiny wire cages, where they’re denied the opportunity to do anything that’s natural or important to them, such as raising young, roaming, or playing. Wild fur-bearing animals are caught in steel traps and often left to die slowly from blood loss.

What You Can Do

Farfetch is still selling the fur of tormented animals, including foxes, minks, coyotes, rabbits, chinchillas, and beavers. Please speak out against this cruelty:

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Article source: PETA Files

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